Independent fashion storefront concept

GRAIN

Still being written.

Project context: Independent fashion storefront concept
Sector: Fashion & commerce
Vinayak’s contribution: Art direction, website design & development

A fashion story that leads into product discovery

GRAIN pairs the Unwritten cinematic campaign with an extensive fashion storefront. Real film frames follow the visitor’s scroll, while collections, product information and a reviewable bag enquiry keep the shopping journey useful.

Independent project. A public project URL is not available.

Fictional fashion label. Campaign films are AI-generated styling studies. Catalogue availability and prices are illustrative; no payment or confirmed ordering service is connected.

The website in motion.

A related JVR approach.

Studio

Original fashion art direction combines campaign films, collection discovery and a demonstration catalogue and bag. Film production and commerce integrations are confirmed in the agreed scope.

Each project has its own scope. This is an example of the approach, not a fixed template or a quotation for an identical website.

The design problem.

Bring cinematic fashion direction and practical catalogue browsing into the same experience.

Decisions behind the experience.

Movement follows the reader

The campaign uses real film frames tied to scroll position, including reverse travel. The story establishes the fashion direction while persistent navigation keeps the wardrobe within reach.

Editorial meets the catalogue

Campaign and lookbook links lead into product discovery. Search and filters narrow the wardrobe, while product pages explain fabric, fit, sizes and sample availability.

A bag that keeps the choices

Selected variants carry into an editable bag. The enquiry preserves the chosen pieces and sizes; it prepares a conversation instead of pretending to complete a payment.

GRAIN searchable fashion catalogue with filters and product cards — The wardrobe — browsing and filtering the sample collection.

GRAIN Gul embroidered set product page with size and bag controls — The piece — size, colour, sample availability and a clear next action.

From the campaign to a chosen piece.

The wardrobe leads to individual product pages with size, colour and sample availability. The bag retains variant choices and prepares a reviewable enquiry rather than taking a payment.

Two scroll-controlled film chapters with phone exports and reduced-motion posters.
Searchable catalogue, URL-backed filters, product details, size choices and saved pieces.
Variant-aware bag, coupon and shipping calculations, and a reviewable WhatsApp enquiry.