Flagship independent project

FORME

Beauty, built into an experience.

Project context: Flagship independent project
Sector: Salon & beauty
Vinayak’s contribution: Art direction, website design & development

Interactive website design for a salon concept

FORME moves from a filmed arrival into illustrated service rooms. Each room connects a visual atmosphere with service choices. The Living Lookbook lets visitors explore and save inspiration, then bring those choices into a consultation brief.

Independent project. A public project URL is not available.

Independent, fictional salon concept. The illustrations depict an imagined world.

The website in motion.

A related JVR approach.

Signature

An independent salon world with cinematic storytelling, illustrated service rooms and an interactive lookbook.

Each project has its own scope. This is an example of the approach, not a fixed template or a quotation for an identical website.

The design problem.

Give a fictional salon a coherent world while helping visitors understand services and gather inspiration.

Decisions behind the experience.

A room for each service

Hair, makeup and the other service categories have their own visual rooms. Each room pairs a distinctive setting with service choices, so the salon world also acts as navigation.

Inspiration you can keep

The Living Lookbook connects illustrated studies with page turning, detail exploration and saved inspiration. The visitor can collect a direction rather than trying to remember an image.

A useful next conversation

Service interests and saved inspiration feed the consultation builder. Visitors review their brief before the handoff; the concept does not claim a confirmed appointment.

FORME hair room with service choices and saved inspiration — A service room pairs illustration with choices and saved inspiration.

FORME interactive Living Lookbook opened to its illustrated beauty study — The Living Lookbook — illustrated studies, page turning and saved details.

From inspiration to a consultation.

The consultation builder makes the practical destination visible: a visitor can gather services and inspiration, review the brief, and prepare a conversation with the salon.

Eight illustrated rooms with six service categories and explained offerings.
A Living Lookbook with page turning, tilt, zoom, detail exploration, and saved inspiration.
Service selections and inspiration collected into a reviewable consultation draft.